Vocero Hispano Newspaper, Inc.
From the Publishers Desk
"Vocero Hispano Newspaper has served the Commonwealth of Massachusetts Since 1990. It has been an objective voice and platform for the Hispanic Community. It has helped countless organizations including national companies, small businesses and non-profits reach a unique and growing market while expanding the opportunities and resources available to the Hispanic community. My focus as the President / CEO is to continue and expand upon the tradition of service and stability our readership and customers have relied upon for decades. The future of this organization stands in continuous advancement and innovation within media spectrum, further strengthening our physical presence through our printed media, and exploring new and innovative ways to continue our service as a bridge to the Hispanic community while strengthening our position as the leading statewide Hispanic Newspaper in Massachusetts. I appreciate your visit to our website and Thank you for your interest in Vocero Hispano Newspaper."
Pablo D. Santiago, President/CEO
Vocero Hispano Newspaper, Inc.
The Brand Name
in Hispanic Marketing (SM)
Some Key Facts
Often referred to as VHN, Vocero, or El Vocero, the official name being "Vocero Hispano Newspaper."
It is a Hispanic Language Newspaper.
Printed Weekly on every Friday.
Distributed Physically at over 450+ locations in MA.
Circulated by Mail Subscription.
Full Interactive Digital Version available to E subscribers
To serve as a gateway of communication between the mainstream and the Hispanic community. To promote diversity, cultural exchange, and access to opportunities. To continuously expand our reach into and strengthen our connection with the Hispanic community. To actively solidifying our standing as the leading Statewide Hispanic Newspaper in Massachusetts.
Our Vision and Values
Our vision and Values are expressed through our core initiatives which
collaboratively direct our company mission as a whole.
The Hispanic Culture
To protect and promote the values and culture of the Hispanic population in Massachusetts, who collectively represent persons from all Hispanic countries.
To publish content that is objective, informative, and helpful to our readership.
To promote inclusivity, participation, and collaboration between the Mainstream and the Hispanic community.
Striving for Excellence in Service
To maintain a high standard of customer service while offering our advertisers multimedia marketing solutions that are comprehensive, effective, and cost efficient.
Caring About the Communities we Service
To continuously reaffirm our commitment to those who need and rely upon our service that we may always recognize that they represent the greater purpose of our organization.
To operate the company in a manner that is highly efficient promoting profitability and expansion opportunities.
To maintain and expand our print media presence while advancing into new and innovative media platforms.
To maintain our steadfast pursuit of continuous improvement in all aspects of our business.
Awards / Reconocimientos
Community / Comunidad
An Award Winning Newspaper.
Official Resolution in Recognition of Commendable Reporting to the Latin American Community
by City of Boston in City Council.
Minority Small Business Champion
by Small Business Administration.
Latino Business of the Year Award
by Worcester Latino Professionals Network.
Recognition for Outstanding Contribution and Service to the Community
by The Commonwealth of Massachusetts, William Francis Galvin, Secretary of State.
National Leadership Award
by Business Advisory Council Congressional Committee.
Ranked #5 Top Weekly Publications (2 time)
by Worcester Business Journal.
Appreciation for Support in Servicing the Visually Impaired and Disabled
by Audio Journal of Worcester County.
Award for Service and Dedication in the Media
by WCUW Radio Station in Worcester.
Recognition Award in Appreciation for our Support
Urban Business Expo Worcester Common Outlets.
Appreciation for Implementing and Valuing Diversity
by National Conference for Community and Justice.
Appreciation for Support the Golf Tournament of WMHF
by Western Massachusetts Hispanic Foundation.
Appreciation for Support of the Roberto Clemente Baseball League
by Roberto Clemente League.
Appreciation for the Valuable Contribution to the Census
by United States Census.
Recognition for previous and continued support of H.A.C.E.
by Hispanics Achieving and Celebrating Excellence.
by Massachusetts Council of Human Service Providers.
In 2017 VoceroCares was established to consolidate our community based efforts and objectives and continue our tradition of helping the communities we serve through diversified company initiatives.
In association with Audio Journal, the Vocero Hispano Newspaper is read weekly over the Radio to members of the public who are Visually impaired.
Promoting Hispanic Voting
A yearly advertising and promotional campaign sponsored by Vocero Hispano to promote voting participation within the Hispanic Community.
We offer Media sponsorship opportunities to Massachusetts based non-profit organizations who reach out to the Hispanic community and make a positive contribution to the communities we serve as a whole.
Caring for our Planet
The VHN Green initiative made significant steps forward in establishing policies that are consitent with our respect for the planet. Some of those steps included programs of recycling, distribution efficiency, responsible use of equiptment and supplies, paperless communications and record keeping. Vocero Hispano is also printed on 100% Recycled paper.
Helping Small Businesses
As a small business we understand the challeges other small business can face every day. To help, we offer small businesses discounted rates, special promotions along with free services such as professional consultations, creative design and content translation.